美国普林斯顿代写作业:印度市场

2018-02-27 23:48

印度是一个新兴市场，已经成为许多跨国公司如HUL, Proctor & Gamble和Nestle的热点。然而，像Marico, Dabur和Emami这样的国内公司正在给他们带来激烈的竞争。这些公司通过提供草药产品进入自然产品类别，并设法占领市场。例如，Marico的旗舰品牌降落伞椰子油没有国外竞争。国际竞争的存在仅限于他们可以采取行动的领域，而像自然产品这样的类别对全球参与者并不感兴趣。行业中有组织的参与者面临着大量的模仿性产品问题。假冒产品在农村市场得到了高度的重视，由于存在假冒产品，印度的FMCG部门损失了大量的资金。由于全球经济放缓以及原油价格上涨的潜在影响，该行业正面临原材料价格上涨导致的投入成本增加。
美国普林斯顿代写作业:印度市场
India is an emerging market and has become a hotspot for many multinational FMCG companies like HUL, Proctor & Gamble and Nestle. However domestic companies like Marico, Dabur and Emami are giving tough competition to them. These companies step into natural product category by offering herbal products and managed to occupy the market. For instance, Marico's flagship brand Parachute Coconut Oil has no foreign competition. The presence of international competition is restricted to areas of where they can act and categories like natural products did not interest the global players.The organized players in the industry are facing problems high magnitude of imitative products. The fake products are seen highly in rural markets and the Indian FMCG sector is losing large amount of money due to presence of counterfeits products. The industry is facing increasing input costs due to increase in price of the raw materials due to global economic slowdown and potential impact of rising crude oil prices

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