美国宾夕法尼亚代写Assignment:定量研究

2018-01-08 23:19

所述初级研究的要素将以定性和定量研究的形式被利用。目的在于决定影响消费者选择手机品牌行为的各种因素。所讨论的因素将来自广泛的人口统计学，心理学和行为学。此外，为了补充市场研究的研究结果，文献综述涉及不同的消费者影响，消费者的偏好和选择，价格和可用性的正确知识的重要性不同的功能，如相机，游戏，Wi-Fi，以及品牌忠诚的概念。除此之外，解释如何最好地衡量消费者的反应的评估方法也将在研究中得到增强。
美国宾夕法尼亚代写Assignment:定量研究
Elements of the said primary research study will be utilised in the form of both qualitative and quantitative research. The purpose being the determination of various factors that play a key role in influencing consumer behaviour in relation to choosing mobile phone brands. The factors under discussion will be from the broad categories of demographics, psychographics and behavioural.Furthermore, to complement the marketing research study results, a literature review relating to the importance of proper knowledge regarding different consumer influences, consumer's preferences and choices, prices and availability of different features such as camera, games, Wi-Fi, and also the notion of brand loyalty. In addition to it, evaluation methods explaining how best to gauge consumer responses will also be augmented in the study.

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