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美国伊利诺Assignment代写:特斯拉产能
2019-12-23 17:52
特斯拉公司仍然是一个完美的价值主张的例证。特斯拉非常注重汽车购买体验,允许定制化,限制量产。很少有实体店存在,以减少其对环境的影响。即使他们只是为了画廊和信息的目的。消费者被引导到特斯拉的网站,个性化他们的汽车,开始生产后,只有下了订单。与竞争对手不同的是,这种做法消除了过多的生产车辆闲置在库存中。“我们直接向消费者营销和销售我们的汽车……我们相信,这使我们能够更好地控制库存成本,管理保修服务和定价,维护和加强特斯拉品牌,并获得快速的客户反馈。”这创造了一个真正独特的汽车购买体验,这是汽车经销商无法复制的。特别值得一提的是,特斯拉最具创新性的一个方面是,它计划在全球范围内推广自动驾驶汽车。基于这项技术,特斯拉建造了一辆自动驾驶半卡车,并于2017年11月推出了产品部门。马斯克预计特斯拉每年生产10万辆卡车,这将推动特斯拉成为全球领先的卡车制造商之一。特斯拉拥有目前市场上最好的电池技术,这部分归功于它与松下的紧密合作。目前,特斯拉和松下正在合作开发2018年50吉瓦时(GWh)电池组的生产能力。特斯拉利用这一先进技术,将现有的汽车客户转移到家庭能源部门,推出了Powerwall家庭能源存储单元。这种客户的扩张和转移到国内市场,使特斯拉有一个竞争优势和差异化的竞争对手。美国伊利诺Assignment代写:特斯拉产能
Tesla Inc. remains a flawless exemplification of value proposition. Tesla focuses heavily on the car buying experience, allowing for customization and limit mass production. Very few physical stores exist as a method of reducing its environmental footprint. Even they are only merely for gallery and information purposes. Consumers are directed to the Tesla website to personalize their vehicle, commencing manufacturing only after an order has been placed. Unlike its competitors, this practice eliminates an excess of produced vehicles sitting in idle in inventory. “We market and sell our vehicles directly to consumers…which we believe enables us to better control costs of inventory, manage warranty service and pricing, maintain and strengthen the Tesla brand, and obtain rapid customer feedback”. This creates a truly unique car buying experience that cannot be replicated by a car dealership .Tesla further demonstrates its value proposition in the products in its current and future marketing plans. In particular, one of the most innovative aspects of Tesla is its plan to make widespread self-driving cars a norm across the globe. Stemming off of this technology, Tesla has constructed a self-driving Semi truck, launching the product division in November 2017. With Musk projecting an annual production output of 100,000 trucks per year, this would propel Tesla as one of the leading truck manufactures in the world. Tesla possesses the best battery technology on the current market, which is due in part to its close partnership with Panasonic. Together, Tesla and Panasonic are currently working on the battery pack production capacity of 50 gigawatt-hours (GWh) in 2018. Tesla has utilized this advanced technology to transfer existing car customers into the home energy sector with the introduction of its Powerwall home energy storage unit. This expansion and transfer of customers into the home market enables Tesla to have a competitive and differential advantage over its competitors.
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