美国印第安纳作业代写:啤酒市场

2019-06-12 20:37

澳大利亚的啤酒市场日益扩大。成年人、青少年和女性的啤酒消费量也有所增加。在当前全球化和经济衰退的背景下，人们的饮酒习惯和生活方式都在改变。他们非常注重他们认为值得花钱的产品。福斯特成为澳大利亚啤酒生产的市场领导者，正在适应人们观念的改变。为了迎合澳大利亚人的心态，该公司推出了一款名为“Carlton Light”的福斯特新产品，该产品碳水化合物含量低，酒精含量低，口感丰富。此外，本报告涉及福斯特集团在澳大利亚的市场分析。它通过考虑新产品发布的各个方面，解释了福斯特是如何成功地发布其产品的。它还负责促进对澳大利亚人口、经济、社会文化、政治和技术环境的研究，以及它如何在介绍其产品时对这些环境进行细分。它着重于培育营销策略，并得出结论。最后，本报告将总结一些建议和实施计划，以进一步提高福斯特在澳大利亚的市场份额。通过这项研究，我们将发现，同样地，如果福斯特推出一个新产品，如何进一步即兴发挥，这取决于对福斯特营销计划所做的市场分析
美国印第安纳作业代写:啤酒市场
The beer market in Australia is increasing day by day. The consumption of beer by adults, teenagers, and women has also increased. In this present scenario of globalization and economic downfall, people are changing their drinking habits along with their life style. They are concentrating much on the products which they think are worth spending. Fosters being market leader in production of beer in Australia, is adapting itself to the changed mindsets of the people. In order to fit the mind sets of people of Australia it has introduced a new product under the name of Fosters called “Carlton Light”, which is a low in carbs, low in alcohol volume and rich in its taste.Furthermore, this report deals with fosters groups market analysis in Australia. It explains how fosters has successfully launched its products by considering every aspect of launching a new product. It also deals with fosters research on Australia’s demographic, economic, socio cultures, political and technical environments, how it has segmented each of them in introducing its products. It emphasises on fosters marketing strategies and comes to a conclusion. At the end, this report will summarise some recommendations and implementation plan for further improvement of fosters market share in Australia. With this research we will find out that similarly if fosters introduces a new product, how it could be further improvised, depending up on the market analysis done on fosters marketing plan

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