哈佛代写Assignment:产品的消费者

2018-04-11 20:51

Michael Kors品牌在客户关系管理上投入了大量资金。这是因为客户关系管理是一个重要的方面，它决定了一个公司能否在时尚和奢侈品行业取得成功，因为它是一种手段，通过与他们建立更牢固的关系来留住他们产品的消费者。客户关系管理也帮助品牌追踪顾客的消费习惯，当涉及到品牌打算为其产品做广告的潜在市场时，它也是必不可少的。然而，在客户关系管理中有一个陷阱，这是当Michael Kors不能确定其客户是重复客户的根本原因时。当品牌无法理解顾客的忠诚度时，尤其是在他们的品牌上，顾客从他们那里购买商品时，就会出现这种情况。设计者:创造出特定产品的个人，甚至是客户和销售代表之间的关系，在说服客户的过程中，客户和销售代表之间的关系。为了让Michael Kors品牌解决这个问题:关于对CRM数据的误解。销售代理和员工在他们的商店里工作，这样他们就可以每天与顾客接触。他们可以吸引客户，并收集关于他们购买产品动机的准确数据。Michael Kors也是人类通过投资CRM数据库来利用数字空间，通过获取客户的定性数据，帮助品牌识别并加强客户的形象。管理者也被雇佣，他们主要关注品牌忠诚度管理。
哈佛代写Assignment:产品的消费者
Michael Kors brand invests a lot of money on customer relationship management. This is because CRM is an important aspect that determines whether a company would succeed in the fashion and luxury industry since it is a means that is used to retain the consumers of their products through building a stronger relationship with them. CRM has also helped the brand track the consumption habits of their customers it is also essential when it comes to the identification of potential markets where the brand intends to advertise its products. However, there is a pitfall in CRM, this seen when the Michael Kors cannot identify the root cause as to why their customers are repeat customers. This arises when the brand cannot understand the loyalty of their customers especially where it lies, for example, is it on their brand that makes the customers purchase from them. The designer: the individual who created that particular product or even the relationship between the clients and the sales representatives where the later are credited when it comes to persuading the customers. In order for the Michael Kors brand to solve this pitfall: concerning misunderstanding of the CRM data. Sales agents’ and associates are employed in their stores so that they can engage with the customers on a daily basis. They can engage the customers and collect accurate data concerning their motivation behind the purchase of the products. Michael Kors is also mankind use of the digital space through investing in the CRM database this helps the brand identify and strengthen the profile of their customers through capturing the qualitative data of their customers. Managers are also employed who mainly focus on brand loyalty management.