达特茅斯代写Assignment 营销组合

2016-12-31 22:04

组织也需要做一些修改，在营销组合中，组织提供市场（郝林森，2007）。到目前为止，该公司一直致力于标准化的方法，虽然该公司已经通过这种策略的运用，获得成本优势，事实上，标准化的方法可以被称为作为一个在销售缓慢的滴答作响的大障碍在组织。为了获得预期的销售增长和市场份额，雅芳需要采用不同的营销组合，根据中国文化（数据监控，2010）。例如，选择颜色和色调是不同的盎格鲁-西方妇女喜欢深色，但在中国妇女更感兴趣的软颜色和色调。此外，该组织还需要改变其传播和推广的方法，而不是播放同样的标准TVC已准备好为英国或其他欧洲市场，组织需要编写定制的通信信息已定制的考虑中国妇女和他们的需求和愿望（123帮我，2010）。这样的沟通策略将有助于更好地沟通，雅芳组织的核心优势，雅芳产品将能够更好地在全国实现销售增长和其他目标（约翰逊等，2008）。

达特茅斯代写Assignment 营销组合

Third, the organization also needs to make some modification in the marketing mix that the organization offers in the market (Hollensen, 2007). To date, the firm has been working on the standardized approach, and although the firm has been getting the cost advantage through the use of such strategy, the fact is that the standardized approach could be termed as one of the big obstacles in the slow ticking of the sales within the organization. In order to get the desired sales growth and the market share, Avon need to adopt its different marketing mixes according to the Chinese culture (Data Monitor, 2010). For example, the choice of colors and shades are different as Anglo-Western women do like dark shades, however in Chinese women are more interested in soft colors and shades. In addition, the organization also need to change its communication and promotion approach and rather than airing the same standardized TVC that has been prepared for the UK or other European market, the organization need to prepare customized communication messages that has been tailored taking into consideration the Chinese women and their needs and aspiration (123 Help Me, 2010). Such a communication strategy will help Avon to better communicate the core strengths of the organization, and Avon products will be in position to better accomplish the sales growth and other targets in the country (Johnson et al., 2008).

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