波士顿代写Assignment:品牌形象

2018-03-25 00:51

品牌形象通常是通过询问消费者在提到某一品牌(有时被称为“头脑的顶部”)时想到的第一个词或形象而引起的。诺基亚在消费者心中树立了非常强大的形象。当我们想到诺基亚的时候，首先想到的是什么?“质量”。诺基亚以其最佳的通话接收和硬件质量而闻名。他们的手机比市面上任何一款手机都更耐用、更可靠。诺基亚手机的质量和电池寿命比市面上任何其他手机都要长。经常交谈的人总是偏爱诺基亚而不是其他品牌。诺基亚的标志是“连接人们”，诺基亚帮助人们满足这一需求，并帮助人们感到与他们的关系密切。诺基亚专注于为消费者提供非常人性化的技术——这是一种直观的技术，使用的乐趣和美丽。根据Keller(2002)的观点，一个强大的品牌形象的一些关键影响是，形象可以消除顾客的任何负面体验。强大的品牌形象可以提高消费者的信心水平和购买决策。这通常会导致更高的价格和更大的市场份额，同样强大的品牌形象也可以抵制竞争广告。品牌形象可以通过包装、广告、促销、客户服务、口碑等品牌传播方式来强化品牌形象。包装很重要，因为它保护产品，因为它们从工厂到顾客。诺基亚有很好的吸引力和安全的包装;他们已经减少了盒子里的印刷材料的数量。
波士顿代写Assignment:品牌形象
Brand images are usually evoked by asking consumers the first words/images that come to their mind when a certain brand is mentioned (sometimes called "top of mind"). Nokia has made its very strong image in the mind of consumer. What is the first thing that comes in our mind when we think about Nokia? "QUALITY".Nokia is known for its best providing call reception and hardware quality. Their phone is more durable and reliable than any of the other mobile phone in the market. The quality and battery life of nokia phone is longer than any other cell phones available in the market. People who talks a lot always prefer Nokia than any other brand.Logo of Nokia is to "connecting people" Nokia help people a lot to fulfill this need and it help people feel close to what matter to them.Nokia focus on providing consumer with very human technology- technology that is intuitive, a joy to use and beautiful.According to Keller (2002) some of the key effects of a strong brand image are that the image can remove any negative experience by the customer. Strong brand image can increase the consumer's confidence level and Purchasing decision. This usually leads to a higher price and a greater market share, Also a strong brand image can stand against competitive advertisement.Brand image can be reinforced by brand communications such as packaging, advertising, promotion, customer service, word-of-mouth and other aspects of the brand experience.Packaging is important because it protects product as they make their way from factory to customers.Nokia has a good attractive & secure packaging; they have reduced the amount of printed material inside the box.

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