伯明翰代写assignment:名人代言

2017-01-17 11:25

如果该组织将针对印度市场，该公司将不仅需要修改的促销信息，但也已在广告活动中使用的数字。这是由于事实上，名人代言虽然是一个强大的工具，在世界不同地区，但其意义进一步增加，在该国拥有世界第二大电影业后，美国（基冈和绿色，2005）。B & W齐柏林飞艇iPod基座的名人属于不同的领域可以创造有利的感情在组织的目标市场的认可。这将允许组织中添加定位的努力和心灵的位置上的成功！

伯明翰代写assignment:名人代言

On the other hand, if the organization is going to target Indian market, the firm will not only be required to make modification in the promotion messages but also the figures that has been used in the advertising campaigns. This is due to the fact that celebrity endorsement although a powerful tool in different parts of the world, however its significance increases even further in the country that has the world's second largest film industry after USA (Keegan & Green, 2005). The endorsement of B&W Zeppelin iPod docks by celebrity belonging to different fields could create favorable feelings amongst the target market of the organization. This will allow the organization to add in the positioning efforts and the accomplishment of the top of the mind position (Kotabe, 2001).
Essentially different products offered in the international market could be placed on different places on glocalization continuum; this ranges from complete standardization to complete localization as well as some combination of the global and local approach termed as glocalization (CzinKota, 2007). The glocalization continuum has been depicted in Figure 1 below

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